Risk Attitudes, Route Choice Behaviour and Willingness to Pay
讲座名称：
Risk Attitudes, Route Choice Behaviour and Willingness to Pay
讲座时间：
2019-11-22
讲座人：
李铮
形式：
校区：
兴庆校区
实践学分：
讲座内容：
题目：Risk Attitudes, Route Choice Behaviour and Willingness to Pay
报告时间：11月22日（周五） 9：00开始
报告地点：西安交通大学管理学院315会议室
报告人：李铮
报告摘要：
Risk is inherently embedded in many decisions. The empirical part of this presentation introduces the way of incorporating the attitude towards risk into a scheduling model to account for travel time variability, using a choice experiment of car commuters choosing from risky alternatives. The parameters that represent unobserved and observed heterogeneity in risk attitudes are jointly estimated within a non-linear utility framework. The model outputs are compared with the results from the model under the assumption of risk attitude homogeneity and we find differences in the willingness to pay for time savings and reduced travel time variability. These findings illustrate that risk attitude heterogeneity plays a role in choice behaviour.
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