Demand Uncertainty and Cost Behavior
讲座名称：
Demand Uncertainty and Cost Behavior
讲座时间：
2011-06-21
讲座人：
Rajiv D. Banker
形式：
校区：
兴庆校区
实践学分：
讲座内容：
题 目：Demand Uncertainty and Cost Behavior
报告人：Rajiv D. Banker教授(美国Temple大学Fox商学院会计与信息技术中心主任)
时 间：2011年6月21日（星期二）下午16:30 –18:00
地 点：西安交通大学管理学院辅楼121教室
Abstract of the Report
We investigate analytically and empirically the relationship between demand uncertainty and cost behavior. We argue that with more uncertain demand, unusually high realizations of demand become more likely. According, firms will choose higher capacity of fixed inputs when uncertainly increase in order to reduce congestion costs. Higher capacity levels imply a more rigid cost structure with higher fixed and lower variable costs. We formalize this “counterintuitive” argument in a simple analytical model of capacity choice.
Following this logic, we hypothesize that firms facing higher demand uncertainty have a more rigid cost structure with higher fixed and lower variable costs. We test this hypothesis for the manufacturing sector using the data from Compustat and NBER-CES Industry Database. Evidence strongly supports our hypothesis for multiple cost categories in both datasets. The results are robust to alternative specifications.
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